Hennes and Mauritz or would you rather say H&M? ( pronunciation issues plus who knows fullforms now-a-days anyway)
H&M is a $15 Billion Retail Chain originated in Sweden by founder Erling Persson.
The first retail outlet, named Hennes (meanin: for her or hers) was opened in 1947 for women's apparel. Later in 1968 Persson acquired the hunting apparel retailer Mauritz Widforss leading to Men's apparel. Now this brand is wild spread around the globe in 45 countries dressing up Men, Women! Teenagers and Children.
The brand is well-known for its cheap and quick turnover of fashion merchandise AND ALSO for its amazing collaborations with glamorous names of the industry.
2005 - Stella McCartney
2006 - Avant-Garde
2007 - Madonna, Roberto Cavalli, Kylie Minogue
2009 - Jimmy Choo
2010 - Lanvin
2011 - Versace
2013 - with Beyonce as the face of the brand
2014 - Alexander Wang
2015 - with Olivia Wilde as the face of the brand
Where are they?
Now, the question arises, why aren't they in India?! After stores like Zara, Only, Hollister, Forever New, Mango, Forever21 and very recently Superdry have opened up at our nearest malls, weshoppers are greedy for H&M, River Island, Topshop and Bershka!
In the beginning of 2014 H&M had announced opening stores in India at the year's end.
"We are very excited to open our first store in India. It is one of the most exciting countries in the world right now, with so much potential." H&M CEO Karl-Johan Persson.
Fingers crossed please: MUMBAI first!
"We're obviously looking at Mumbai and New Delhi, but there are a lot of other interesting cities as well."
So, ladies and gentlemen, please pray that by the time of our birthdays in 2015 we get the opportunity to wear H&M stuff.
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